Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Lesson 4: Module 4 – What Makes a Great Title?
Just as with your email subject lines, the title or headline of your blog posts is equally crucial to getting folks to click a link and read further. And funnily enough, the process is the same: write the title last. And brainstorm at least 10 potential blog post...
Lesson 5: Module 3 – Formatting is Your Friend (or, We Eat With Our Eyes First)
Online, it's important to break text up into chunks. Online reading is not like reading a physical book. The online reader needs to be able to immediately scroll through content to get to the subheaders and the bolded content and even bullet points. For example, here...
Lesson 2: Module 1 – Who is Your Ideal Client?
Think about your Aunt Sally. You care about her, right? So, you don’t knowingly serve her shellfish when she’s allergic. By the same token, any marketing message you try to deliver should also be created around specific knowledge of your prospect. Here’s what I mean:...
Who Are You Writing For?
Before you write a word -- whether that's for your blog, for a newsletter, or for any business-related effort -- you need to understand who you're writing for. Who is your Ideal Reader? (Usually, this is the same as your Ideal Client) In this lesson, we'll do a deep...
Welcome and Orientation
Welcome to Blogging for Business 101. This course is available to you at your own pace. That means you do the lessons when you're ready and have the time. You can progress as fast or as slow as you like, but you'll need to mark each lesson topic complete before you...
Lesson 4: Module 5 – How to Blog When Everything You Write Sucks, Nobody Reads or Comments, and You Feel Like a Failure
This might surprise you, but not everyone enjoys the process of blogging. Even those who write for a living! I’ve had clients whose main source of income was freelance writing tell me “I hate blogging.” And others who’ve even written and published entire books ask me,...
Blogging for Business 101 Free Course
Does the thought of starting a blog for your business feel overwhelming? It doesn't have to be. You really CAN write content that matters, if you take the time to do some initial groundwork first. This course will teach you what you need to know to get started. You're...
Content Strategy
Almost every blog post you write (at least 75% of them) should bring your reader back to working with you or buying from you. So let’s start there! What are you trying to sell in the next two to three months? Do you have a new product or program? Your blog should...
Lesson 6: Module 1 – Make Social Sharing Easy
Half the battle of promoting your blog posts falls under making it easy for others to share your work. To do this, be SURE you've got a solid social sharing plugin installed. What does "solid" mean? In short, we're looking for a plugin that... Allows you to customize...
Lesson 4: Module 2 – Fill in Your Outline (The Ugly First Draft)
"The first draft of anything is shit." -- Ernest Hemingway All writers everywhere struggle at times to get their thoughts down on paper in a way that makes sense. Don't put undue pressure on yourself by expecting something that looks good right out of the gate. You'll...
Lesson 7: Module 1 – Surprising Advice for Honing Your Storytelling and Blogging Skills
Have you seen these rules before? [Get more writing and content marketing tips from Copyblogger.] Here’s Step #11: Don’t Write in a Vacuum. It’s simple: if you want to get better — no matter what your experience level — you should also find and work with a critique...
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
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Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
William Randall