Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Expressing Your Brand: What’s in a Name? (Your Logo, Name and other Identity Pieces)
A Picture’s Worth a Thousand Words Your logo and the other images you use in your marketing materials are all branding elements that help tell the story of your business. Let’s make sure you have everything in place. Revisit your answers to all the previous work...
Lesson 2: Module 2 – The Character Sketch
Create a Persona or Character Sketch for your Ideal Customer Just as a novelist will write 3 to 5 pages of back story on each main character before she begins writing, I recommend you write a character sketch for your ideal client. That means, writing about ONE...
Lesson 3: Bonus Video #2- Storytelling & Content Strategy
The following video was recorded as part of my DigitalDiningRoom program. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?v=Lhcgq0dbpC8...
Lesson 1: Module 2 – Before You Start
Create Space/Time to Blog We all have the same 24 hours in a day, right? So why is it that some people can find the time to blog – even while accomplishing a boat load of other tasks – and some folks can’t? One word: Priorities. I’m going to be honest with you here....
Lesson 3: Bonus Video #1 – How to Nourish Your Audience AND Your Business with the Best Content
The following video was recorded as part of my Digital Dining Room program. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?t=127&v=YCCRD5yoes4...
Lesson 4: Bonus Video – Blog Smart and Make Every Word Count
The following video was recorded as part of my Digital Dining Room. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?v=0Ls7fpISp-0...
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
Lesson 3: Module 1 – Your Content Strategy
Almost every blog post you write should bring your reader back to working with you or buying from you. So let’s start there! What are you trying to sell in the next two to three months? Do you have a new product or program? Each of your blog posts (or at least the...
Lesson 2: Module 3 – The Starter Recipe
The challenge of crafting every marketing message (copy AND content) you'll ever need has been distilled here into five simple questions. These questions make the task of writing copy and blog posts as easy as baking bread – and tasty, too. Each step in the recipe...
Lesson 4: Module 1 – Outline Your Blog Post
If you're not sure how to begin a blog post, the easiest way is to outline a writing structure. You can use the Starter Recipe as a guideline: 1st paragraph: state the problem. 2nd paragraph: talk about why the problem persists. 3rd paragraph: paint a picture of...
Lesson 4: Module 4 – What Makes a Great Title?
Just as with your email subject lines, the title or headline of your blog posts is equally crucial to getting folks to click a link and read further. And funnily enough, the process is the same: write the title last. And brainstorm at least 10 potential blog post...
Lesson 5: Module 3 – Formatting is Your Friend (or, We Eat With Our Eyes First)
Online, it's important to break text up into chunks. Online reading is not like reading a physical book. The online reader needs to be able to immediately scroll through content to get to the subheaders and the bolded content and even bullet points. For example, here...
Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
William RandallQuestions, Comments, Broken Links, or Anything Else!
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