Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Who Are You Writing For?
Before you write a word -- whether that's for your blog, for a newsletter, or for any business-related effort -- you need to understand who you're writing for. Who is your Ideal Reader? (Usually, this is the same as your Ideal Client) In this lesson, we'll do a deep...
Lesson 3: Bonus Video #2- Storytelling & Content Strategy
The following video was recorded as part of my DigitalDiningRoom program. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?v=Lhcgq0dbpC8...
Lesson 2: Module 2 – The Character Sketch
Create a Persona or Character Sketch for your Ideal Customer Just as a novelist will write 3 to 5 pages of back story on each main character before she begins writing, I recommend you write a character sketch for your ideal client. That means, writing about ONE...
Lesson 4: Module 2 – Fill in Your Outline (The Ugly First Draft)
"The first draft of anything is shit." -- Ernest Hemingway All writers everywhere struggle at times to get their thoughts down on paper in a way that makes sense. Don't put undue pressure on yourself by expecting something that looks good right out of the gate. You'll...
Lesson 7: Module 1 – Surprising Advice for Honing Your Storytelling and Blogging Skills
Have you seen these rules before? [Get more writing and content marketing tips from Copyblogger.] Here’s Step #11: Don’t Write in a Vacuum. It’s simple: if you want to get better — no matter what your experience level — you should also find and work with a critique...
Lesson 4: Module 3 – Time to Edit
My own process for editing requires at least three different run throughs after the first draft. And in between each edit, I make it a point to step away from my desk for at least 20 minutes. The first time through, my focus is about coherence: just look for (and...
Lesson 5: Module 1 – Write for Humans First
Many times when we talk about "optimizing" our content, we're really talking about SEO (or Search Engine Optimization). The thing about SEO is that it's a constantly moving target. Whatever I write about it today will be out-of-date tomorrow. That's because search...
Lesson 5: Module 2 – Add a Compelling Image
Include an image that conveys what the blog post is about. Images appeal to readers and help them better assimilate text-based content. A blog post that has some type of visual that’s a photograph, graphic or some type of infographic typically has better reach than...
Lesson 2: Module 1 – Who is Your Ideal Client?
Think about your Aunt Sally. You care about her, right? So, you don’t knowingly serve her shellfish when she’s allergic. By the same token, any marketing message you try to deliver should also be created around specific knowledge of your prospect. Here’s what I mean:...
Lesson 4: Module 4 – What Makes a Great Title?
Just as with your email subject lines, the title or headline of your blog posts is equally crucial to getting folks to click a link and read further. And funnily enough, the process is the same: write the title last. And brainstorm at least 10 potential blog post...
Lesson 5: Module 3 – Formatting is Your Friend (or, We Eat With Our Eyes First)
Online, it's important to break text up into chunks. Online reading is not like reading a physical book. The online reader needs to be able to immediately scroll through content to get to the subheaders and the bolded content and even bullet points. For example, here...
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
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