Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Welcome and Orientation
Welcome to Blogging for Business 101. This course is available to you at your own pace. That means you do the lessons when you're ready and have the time. You can progress as fast or as slow as you like, but you'll need to mark each lesson topic complete before you...
Content Strategy
Almost every blog post you write (at least 75% of them) should bring your reader back to working with you or buying from you. So let’s start there! What are you trying to sell in the next two to three months? Do you have a new product or program? Your blog should...
Lesson 6: Module 1 – Make Social Sharing Easy
Half the battle of promoting your blog posts falls under making it easy for others to share your work. To do this, be SURE you've got a solid social sharing plugin installed. What does "solid" mean? In short, we're looking for a plugin that... Allows you to customize...
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
Lesson 1 : Module 1 – Intake Survey
Lesson 4: Module 3 – Time to Edit
My own process for editing requires at least three different run throughs after the first draft. And in between each edit, I make it a point to step away from my desk for at least 20 minutes. The first time through, my focus is about coherence: just look for (and...
Lesson 5: Module 2 – Add a Compelling Image
Include an image that conveys what the blog post is about. Images appeal to readers and help them better assimilate text-based content. A blog post that has some type of visual that’s a photograph, graphic or some type of infographic typically has better reach than...
Lesson 5: Module 1 – Write for Humans First
Many times when we talk about "optimizing" our content, we're really talking about SEO (or Search Engine Optimization). The thing about SEO is that it's a constantly moving target. Whatever I write about it today will be out-of-date tomorrow. That's because search...
Blogging for Business 101 Free Course
Does the thought of starting a blog for your business feel overwhelming? It doesn't have to be. You really CAN write content that matters, if you take the time to do some initial groundwork first. This course will teach you what you need to know to get started. You're...
Lesson 2: Module 1 – Who is Your Ideal Client?
Think about your Aunt Sally. You care about her, right? So, you don’t knowingly serve her shellfish when she’s allergic. By the same token, any marketing message you try to deliver should also be created around specific knowledge of your prospect. Here’s what I mean:...
Lesson 6: Module 2 – Enlist the Help of Others
A great starting point is to leverage your existing connections and create new relationships. Reach out to influential bloggers in your industry and attract their attention through mentions on your blog and social media. Your goal here is to create an opportunity for...
Lesson 4: Module 4 – What Makes a Great Title?
Just as with your email subject lines, the title or headline of your blog posts is equally crucial to getting folks to click a link and read further. And funnily enough, the process is the same: write the title last. And brainstorm at least 10 potential blog post...
Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
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