Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Lesson 1: Module 2 – Before You Start
Create Space/Time to Blog We all have the same 24 hours in a day, right? So why is it that some people can find the time to blog – even while accomplishing a boat load of other tasks – and some folks can’t? One word: Priorities. I’m going to be honest with you here....
Lesson 3: Bonus Video #1 – How to Nourish Your Audience AND Your Business with the Best Content
The following video was recorded as part of my Digital Dining Room program. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?t=127&v=YCCRD5yoes4...
Lesson 4: Bonus Video – Blog Smart and Make Every Word Count
The following video was recorded as part of my Digital Dining Room. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?v=0Ls7fpISp-0...
Who Are You Writing For?
Before you write a word -- whether that's for your blog, for a newsletter, or for any business-related effort -- you need to understand who you're writing for. Who is your Ideal Reader? (Usually, this is the same as your Ideal Client) In this lesson, we'll do a deep...
Lesson 2: Module 2 – The Character Sketch
Create a Persona or Character Sketch for your Ideal Customer Just as a novelist will write 3 to 5 pages of back story on each main character before she begins writing, I recommend you write a character sketch for your ideal client. That means, writing about ONE...
Lesson 3: Bonus Video #2- Storytelling & Content Strategy
The following video was recorded as part of my DigitalDiningRoom program. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome. https://www.youtube.com/watch?v=Lhcgq0dbpC8...
Lesson 4: Module 2 – Fill in Your Outline (The Ugly First Draft)
"The first draft of anything is shit." -- Ernest Hemingway All writers everywhere struggle at times to get their thoughts down on paper in a way that makes sense. Don't put undue pressure on yourself by expecting something that looks good right out of the gate. You'll...
Lesson 5: Module 3 – Formatting is Your Friend (or, We Eat With Our Eyes First)
Online, it's important to break text up into chunks. Online reading is not like reading a physical book. The online reader needs to be able to immediately scroll through content to get to the subheaders and the bolded content and even bullet points. For example, here...
Lesson 7: Module 1 – Surprising Advice for Honing Your Storytelling and Blogging Skills
Have you seen these rules before? [Get more writing and content marketing tips from Copyblogger.] Here’s Step #11: Don’t Write in a Vacuum. It’s simple: if you want to get better — no matter what your experience level — you should also find and work with a critique...
Lesson 4: Module 4 – What Makes a Great Title?
Just as with your email subject lines, the title or headline of your blog posts is equally crucial to getting folks to click a link and read further. And funnily enough, the process is the same: write the title last. And brainstorm at least 10 potential blog post...
Lesson 2: Module 1 – Who is Your Ideal Client?
Think about your Aunt Sally. You care about her, right? So, you don’t knowingly serve her shellfish when she’s allergic. By the same token, any marketing message you try to deliver should also be created around specific knowledge of your prospect. Here’s what I mean:...
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
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Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
William Randall