Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
Who Are You Writing For?
Before you write a word -- whether that's for your blog, for a newsletter, or for any business-related effort -- you need to understand who you're writing for. Who is your Ideal Reader? (Usually, this is the same as your Ideal Client) In this lesson, we'll do a deep...
Welcome and Orientation
Welcome to Blogging for Business 101. This course is available to you at your own pace. That means you do the lessons when you're ready and have the time. You can progress as fast or as slow as you like, but you'll need to mark each lesson topic complete before you...
Blogging for Business 101 Free Course
Does the thought of starting a blog for your business feel overwhelming? It doesn't have to be. You really CAN write content that matters, if you take the time to do some initial groundwork first. This course will teach you what you need to know to get started. You're...
Implement: Assignment #4 Tell me what you think
p.s. - If you'd like to chat about any of what you've learned, I do offer time in 15 min increments. Just visit my calendar here to book an appointment (you'll be asked to pay when you...
Implement: Assignment #3 Review and Adjust
Tips for the Future: Your brand rollout should take no more than three months in order to make sure you keep momentum building. However, you will always continue the process of building your brand through every action you take as a business owner. Every tweet, every...
Implement: Assignment #2 Build Supporting Brand Content and Offers
Whether you're product or service driven, your business needs to have a "lead capture device." That's just a fancy marketing term for an enticement that speaks to your ideal customer and helps them understand your Secret Sauce. That little gift needs to be congruent...
Implement: Assignment #1 Create a Rollout Plan
When you've tested your idea and feel confident that it fits with your business model and future plans, then it's time to do a "rollout." Are you starting from scratch or doing a brand refresh? Each path will have it’s own needs and timeline. But both paths will need...
Implement (Creating Your Rollout Plan)
Test! You’ve got a name, a logo, and a tagline -- now it’s time to test out your branding on a few willing guinea pigs. But not just any guinea pigs. These should be folks who are... a match for your ideal customer not your friends, spouse or other family member...
Branding: Assignment #5 Putting it all Together
Once you've got the basics picked out -- your name, logo, colors and tagline -- you'll want to start putting everything together in a way that makes sense. This video really illustrates two big lessons about branding: your visual elements need to be in alignment with...
Branding: Assignment #4 Your tagline: one of the most important ads you’ll ever create
Why do you need a tagline? For lots of reasons -- the best reason is that it functions as shorthand for communicating who you are, what you stand for, and the benefit you offer. With that in mind, here are a few principles for success: Keep your ideal customer in...
Branding: Assignment #3 Selecting just the Right Colors
Just as typography tells a story and elicits certain meanings in our subconscious, so too does color. Your business and brand should have at least one color (possibly two or three) that you use on EVERY marketing piece, starting with your logo. Visit...
Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
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