Free Online Courses from Story Bistro Courses!
We have removed our fees and premium memberships and now offer our online courses to everyone for free! We hope the expertise from our master classes help you develop your business and your skills!
Lesson 5: Module 1 – Write for Humans First
Many times when we talk about "optimizing" our content, we're really talking about SEO (or Search Engine Optimization). The thing about SEO is that it's a constantly moving target. Whatever I write about it today will be out-of-date tomorrow. That's because search...
Lesson 5: Module 2 – Add a Compelling Image
Include an image that conveys what the blog post is about. Images appeal to readers and help them better assimilate text-based content. A blog post that has some type of visual that’s a photograph, graphic or some type of infographic typically has better reach than...
Lesson 4: Module 3 – Time to Edit
My own process for editing requires at least three different run throughs after the first draft. And in between each edit, I make it a point to step away from my desk for at least 20 minutes. The first time through, my focus is about coherence: just look for (and...
Lesson 6: Module 2 – Enlist the Help of Others
A great starting point is to leverage your existing connections and create new relationships. Reach out to influential bloggers in your industry and attract their attention through mentions on your blog and social media. Your goal here is to create an opportunity for...
Lesson 4: Module 5 – How to Blog When Everything You Write Sucks, Nobody Reads or Comments, and You Feel Like a Failure
This might surprise you, but not everyone enjoys the process of blogging. Even those who write for a living! I’ve had clients whose main source of income was freelance writing tell me “I hate blogging.” And others who’ve even written and published entire books ask me,...
Welcome and Orientation
Welcome to Blogging for Business 101. This course is available to you at your own pace. That means you do the lessons when you're ready and have the time. You can progress as fast or as slow as you like, but you'll need to mark each lesson topic complete before you...
Lesson 6: Module 1 – Make Social Sharing Easy
Half the battle of promoting your blog posts falls under making it easy for others to share your work. To do this, be SURE you've got a solid social sharing plugin installed. What does "solid" mean? In short, we're looking for a plugin that... Allows you to customize...
Content Strategy
Almost every blog post you write (at least 75% of them) should bring your reader back to working with you or buying from you. So let’s start there! What are you trying to sell in the next two to three months? Do you have a new product or program? Your blog should...
Writing Your Web Copy
It's time to get down to business! Each "static" page of your website will need copy that speaks to your Ideal Client. In this lesson, we'll cover each of the basic pages you'll need: Your About Page Your Products & Services Page Your Home Page Your Contact Page But...
Lesson 2: Module 3 – The Starter Recipe
The challenge of crafting every marketing message (copy AND content) you'll ever need has been distilled here into five simple questions. These questions make the task of writing copy and blog posts as easy as baking bread – and tasty, too. Each step in the recipe...
Lesson 4: Module 1 – Outline Your Blog Post
If you're not sure how to begin a blog post, the easiest way is to outline a writing structure. You can use the Starter Recipe as a guideline: 1st paragraph: state the problem. 2nd paragraph: talk about why the problem persists. 3rd paragraph: paint a picture of...
Lesson 3: Module 1 – Your Content Strategy
Almost every blog post you write should bring your reader back to working with you or buying from you. So let’s start there! What are you trying to sell in the next two to three months? Do you have a new product or program? Each of your blog posts (or at least the...
Thank you for the free lessons, your advice really help me build my blog and website, and now I feel it is so much more engaging and conversions have definitely improved! Cheers, Jean.
Jean LangI went through all three of your free online courses and it really was amazing. Thank you for taking the time to construct these amazing courses and offering your knowledge free of charge! Will recommend this site to my friends!
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