Just as typography tells a story and elicits certain meanings in our subconscious, so too does color.

Your business and brand should have at least one color (possibly two or three) that you use on EVERY marketing piece, starting with your logo.

Visit http://www.incredibleart.org/lessons/middle/color2.htm and use your browser’s find function (usually CTRL + F) to search the page for words you chose to represent your brand’s personality. See which colors come up for you.

Now think about your competition. Is there a particular color combination used by your industry? Should you run with the pack? Or venture out into new territory? Standing out is a good thing. But make sure it’s a conscious decision on your part.

What color(s) will you use to represent your brand? What meanings do they hold for you?