Once you’ve got the basics picked out — your name, logo, colors and tagline — you’ll want to start putting everything together in a way that makes sense.

This video really illustrates two big lessons about branding: your visual elements need to be in alignment with your business — not someone else’s. AND, your visuals need to be congruent with each other.

Watch the video and try to pick out one or two examples that really stand out to you as something that was done “wrong” or could be done differently/better in order to better reach their target audience.