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    • Welcome and Orientation
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    • Create Your Client Persona
    • Your Starter Recipe
    • Write Your Customer a Letter
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  • Your Unique Brand Recipe
    • Orientation
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    • The Hero’s Story (Mission, Vision, Values)
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Lesson 2: Module 2 – The Character Sketch

by Story Bistro Courses | Mar 21, 2023 | Who Are You Writing For?

Create a Persona or Character Sketch for your Ideal Customer Just as a novelist will write 3 to 5 pages of back story on each main character before she begins writing, I recommend you write a character sketch for your ideal client. That means, writing about ONE...

Lesson 2: Module 1 – Who is Your Ideal Client?

by Story Bistro Courses | Mar 9, 2023 | Who Are You Writing For?

Think about your Aunt Sally. You care about her, right? So, you don’t knowingly serve her shellfish when she’s allergic. By the same token, any marketing message you try to deliver should also be created around specific knowledge of your prospect. Here’s what I mean:...

Lesson 2: Module 3 – The Starter Recipe

by Story Bistro Courses | Mar 5, 2023 | Who Are You Writing For?

The challenge of crafting every marketing message (copy AND content) you’ll ever need has been distilled here into five simple questions. These questions make the task of writing copy and blog posts as easy as baking bread – and tasty, too. Each step in the...

Who Are You Writing For?

  • Lesson 2: Module 2 – The Character Sketch
  • Lesson 2: Module 1 – Who is Your Ideal Client?
  • Lesson 2: Module 3 – The Starter Recipe

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On-demand e-learning is great, but it can only take you so far. If you'd like some one-on-one coaching and feedback, please reach out to me via email. (There's a link at the top of each page.)
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