It’s time to get down to business! Each “static” page of your website will need copy that speaks to your Ideal Client. In this lesson, we’ll cover each of the basic pages you’ll need: Your About Page Your Products & Services Page...
If you’ve got a small business that needs to make a big impression, you want the best writing and design available. For many people, that means hiring someone else to do it for you. But if you’re short on cash, that means YOU get the privilege and honor of...
Make it Easy for Your Ideas to Spread Today’s lesson is not just about your copy. It’s about how to get that copy shared and out to the world. One of the biggest mistakes people make with their web content, is not making it easily shareable. You’ve...
Get Them to Read What’s Next The whole point of writing any sentence is…to get your reader to read the next one! Yep. It’s that simple. (Not necessarily easy, but simple, yes.) Your headline or title is the first thing anyone ever reads. So make sure...
Now for a little formatting. We’re going to make that blog post or article scannable. Remember when I said people don’t read? They really don’t. Unless they decide it’s worth their time. And how do they do that? They scan. First, they read the...
Let’s take another look at your writing. What’s Your Point? When my son was in high school, he signed up for an advanced English class and quickly found that his writing wasn’t quite up to snuff. His papers were regularly bringing in Cs, where before...
You may write some fabulous stuff. But if your reader never takes action — never attempts to put your advice into practice — then you’re not going to get very far as an authority. You need your readers to take your advice if you ever want to have...
Your first draft will always suck. Most of us have written a thing or two by the time we’re old enough to start our own business. So I’m not going to give you remedial writing lessons. In fact, I’d really like it if you’d forget most of what...
Your Ideal Client Has Questions…You Have Answers What we’re looking for here are the types of questions that your ideal customer is asking online about what you have to offer. What is she searching for? What terms is she using to find answers? If you are a...
Content Demonstrates your Authority Before we move forward, let’s recap what we’ve done so far… You began with the Website Starter Recipe and answered five important questions: What is my ideal customer’s biggest problem or burning desire? Why...
Do Your Visitors Get Lost? Or Have You Pointed the Way? It’s happened just the way you imagined. A potential customer has searched for an answer to her question and found YOU. She’s clicked the link in the search results that lead directly to your website....
We’ve tackled the foundational bits of your website (your Contact, About and Products/Services pages), now it’s time to work on the design. Why do we tackle design after we’ve addressed the architecture and the foundational copy? Because it takes...
Your Contact page shouldn’t be overlooked as a place to add a little pizzaz and personality. After all, if you want to actually SELL something, you want people to contact you, right? Lots of folks who do business online feel like they can hide behind the...
Once you know what the benefits are from doing business with you AND you know what your ideal customer is truly worried about (remember: what’s their biggest challenge or burning desire?), you are fully equipped to outline your Products/Services page. Depending...
What is that you’re selling? Most of us are offering either a product or a service; sometimes both. But how are you describing them? Guess what? It’s time to nail down the benefits of doing business with you. Here’s what you need to do…...
Your About Page Your website or blog needs an About page. Surprised? You shouldn’t be. If you want to do business online (and make money at it), you’re going to have to give people the opportunity to know, like and trust you. And most folks are accustomed...
Your Site’s Architecture You’ve already seen how to use the starter ingredients in a live, networking situation (Review Lesson 3). Now let’s look at how to serve up these messages in other ways. The whole reason you signed up for this course was so...
Write Your Customer a Letter Trust me on this one — you need to do this! Not only will it help you practice talking directly to your prospects in a heartfelt way, it’s a great first draft for any sales pages you may need in the future. Assignment: Write a...
Imagine for a moment that you’re at a party. In walks a business acquaintance named Roberta, a personal development coach. Roberta’s an expert at conversations that get to the heart of how she helps folks. She’s approached by a third woman, who we...
To Review…the last 3 steps had you finding your own particular marketing ingredients: My customer’s # 1 problem/desire Why they haven’t been able to solve/attain it Picture of the world for them when I solve it Why I’m uniquely suited to make that...
Ingredient 2 of the Starter Recipe: Why hasn’t the Problem been Solved? Or the Desire Fulfilled? Extending the doctor metaphor, this is where you further identify the history of the problem, predicament, or pain that your target market has experienced up to now....
The challenge of crafting every marketing message (copy AND content) you’ll ever need has been distilled here into five simple questions. These questions make the task of writing copy as easy as baking bread – and tasty, too. Each step in the recipe takes the...
Take out a sheet (or 2) of paper and answer the following questions: What is the product or service I’m selling? What is it made of? (these are its features) Why was it developed? (what problems does it solve? These are the benefits) Where did it originate? When...
Many German bakers (the great original sourdough masters) make new bread starters from scratch every six months or so to keep them fresh. You may not be a German baker, and you’ve probably already created your website and other marketing materials, but it wouldn’t...
Your Ideal Customer Assignment: Create a Persona and Character Sketch for your Ideal Customer Just as a novelist will write 3 to 5 pages of back story on each main character before she begins writing, you should write a character sketch for your ideal client. That...
The content of this course has been gathered into a downloadable PDF for your convenience. Right click on the title to save to your device >> Baked With Love Enjoy! p.s. – Once you’ve completed this course, you’re eligible for ONE FREE review of any...
