If you struggle with “picking a niche” or finding your “USP,” this is a great course for you.

If you’re in the midst of branding or re-branding, you’ll also find this material helpful.

The thing that’s true for every solopreneur and new business owner, is that your brand will evolve over time. Especially as you put things out to the world, test them, and see how your audience responds.

In the meantime, it’s really helpful if you can zero in on what makes you unique and how you can incorporate your particular voice and flavor into everything about your business.

This self-guided course will help you get to know yourself on a more intimate level, identify those things that might be useful to use in your marketing, and create a story/plan for how you’ll get all of this out to the world.

You also get the opportunity to ask me questions (via the comments) and get pointed answers to help you truly focus on what works.

The course is divided into 5 main sections — or lessons — and each section contains several assignments.

It should take you approximately 3 to 4 weeks to work your way through the course, assuming you devote at least 3 to 4 hours per week to the task.

Orientation

Welcome to Origin Stories. This course is available to you at your own pace. That means you do the lessons when you're ready and have the time. You can progress as fast or as slow as you like, but you'll need to mark each lesson topic complete before you can move on...

Orientation: Assignment #1 Intake Survey

Please help me better understand your current needs in terms of branding. This quick intake form will ensure that we both know where you are in your branding process and what kind of assistance you'll benefit from most. [gravityform id="1" name="Origin Stories - New...

Implement: Assignment #1 Create a Rollout Plan

When you've tested your idea and feel confident that it fits with your business model and future plans, then it's time to do a "rollout." Are you starting from scratch or doing a brand refresh? Each path will have it’s own needs and timeline. But both paths will need...

Implement: Assignment #3 Review and Adjust

Tips for the Future: Your brand rollout should take no more than three months in order to make sure you keep momentum building. However, you will always continue the process of building your brand through every action you take as a business owner. Every tweet, every...