If you’ve got a small business that needs to make a big impression, you want the best writing and design available.

For many people, that means hiring someone else to do it for you.

But if you’re short on cash, that means YOU get the privilege and honor of crafting your messages.

That’s where this course comes in. It’s meant to take you through the process — one day at a time — of unpacking what’s truly important to YOUR ideal customers, and then serving that up in a way that will connect with them on that level where need and desire live.

You can’t “make” anyone buy anything. (Nor would you want to.)

You can only share what you’ve got to offer to the right people at the right time. From your heart.

How long will this take? If you’re like most folks, a couple of months. Maybe longer! Although, if you’re totally focused and have nothing else to do, you could probably whiz through the exercises in just a few weeks.

But anything worthwhile takes a little bit of time. And you can’t rush things like inspiration.

So take a deep breath, commit to the process and let’s see what ingredients you’ll need to create website copy that connects you to your right people.

Get Your Workbook

Get Your Workbook

The content of this course has been gathered into a downloadable PDF for your convenience. Right click on the title to save to your device >> Baked With Love Enjoy! p.s. - Once you've completed this course, you're eligible for ONE FREE review of any copy or...

Your Starter Recipe

Your Starter Recipe

Many German bakers (the great original sourdough masters) make new bread starters from scratch every six months or so to keep them fresh. You may not be a German baker, and you’ve probably already created your website and other marketing materials, but it wouldn’t...

Assignment #1: Answer these questions

Assignment #1: Answer these questions

Take out a sheet (or 2) of paper and answer the following questions: What is the product or service I'm selling? What is it made of? (these are its features) Why was it developed? (what problems does it solve? These are the benefits) Where did it originate? When was...

Assignment #2 :: Your First Ingredient

Assignment #2 :: Your First Ingredient

The challenge of crafting every marketing message (copy AND content) you'll ever need has been distilled here into five simple questions. These questions make the task of writing copy as easy as baking bread – and tasty, too. Each step in the recipe takes the form of...

Writing Your Content

Writing Your Content

Content Demonstrates your Authority Before we move forward, let's recap what we've done so far... You began with the Website Starter Recipe and answered five important questions: What is my ideal customer's biggest problem or burning desire? Why hasn't she been able...