Does the thought of starting a blog for your business feel overwhelming?

It doesn’t have to be. You really CAN write content that matters, if you take the time to do some initial groundwork first.

This course will teach you what you need to know to get started.

You’re in the right place if…

  • You’re already convinced of WHY you should blog (e.g., create content) as part of your marketing strategy, but you’re not sure HOW or WHERE to start.
  • You’d like to find your best topic ideas that will allow you to say something worthwhile and shareable.
  • You want to know how to optimize your blog posts for both humans and search engines.
  • You’d like to learn how to promote your blog posts so that you generate new and on-going traffic to your website.
  • You’d like to get your arms around best business blogging practices so you publish with confidence.

There are 7 lessons here — each with several modules and bonus videos — all meant to help the beginning business blogger figure out how to write content that matters.

(If you’re already an established blogger, or you’re looking for technical advice and tutorials, this course is not for you.)

Welcome and Orientation

Welcome and Orientation

Welcome to Blogging for Business 101. This course is available to you at your own pace. That means you do the lessons when you're ready and have the time. You can progress as fast or as slow as you like, but you'll need to mark each lesson topic complete before you...

Who Are You Writing For?

Who Are You Writing For?

Before you write a word -- whether that's for your blog, for a newsletter, or for any business-related effort -- you need to understand who you're writing for. Who is your Ideal Reader? (Usually, this is the same as your Ideal Client) In this lesson, we'll do a deep...

Content Strategy

Content Strategy

Almost every blog post you write (at least 75% of them) should bring your reader back to working with you or buying from you. So let’s start there! What are you trying to sell in the next two to three months? Do you have a new product or program? Your blog should...