Your Unique Selling Proposition

You’ll hear about the “USP” quite a lot from other marketing and business professionals. But what IS it, really?

In short, it’s the Big Promise you can make to your clients and customers based on your unique mix of skills, values, and so on.

I address this in more detail here: “The True Meaning of Your Unique Value Proposition (and How to Explain it Like a Pro).”

Now that you know what your USP is supposed to be, let’s tackle how we tell the story of that promise.

This section is all about: The Hero’s Journey

Here’s a recorded explanation of the Hero’s Journey.

(The Hero’s Journey was originally described Joseph Campbell. It outlines a narrative form found in many stories throughout history.)