Content Demonstrates your Authority

Before we move forward, let’s recap what we’ve done so far…

You began with the Website Starter Recipe and answered five important questions:

  1. What is my ideal customer’s biggest problem or burning desire?
  2. Why hasn’t she been able to solve it (up till now)?
  3. What’s possible for her if it is solved?
  4. How are you uniquely positioned to help her solve it?
  5. What’s the next step she needs to take to get closer to solving it with you?

You then wrote some basic web pages that worked as the foundation for telling your story.

You’ve also outlined the path on your website that your ideal customer will most likely take to get to your answer to #5 above.

Now comes the part where you provide lots of proof — both primary and secondary — that YOU are the one she’s been looking for.

The content you author and add to your website (e.g., articles, blog posts, press) is primary proof that will help her see you as an authority — and as the one with the answer to her biggest problem.

So how do you figure out what that content should be?

You brainstorm. You ask questions. And sometimes — yes! — you even ask your ideal customer directly.

In your next assignment, you’ll brainstorm relevant topics that your Ideal Client wants to read about.