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  • Blogging for Business 101
    • Welcome and Orientation
    • Who Are You Writing For?
    • Content Strategy
    • Writing Your Blog Posts
    • Optimize Your Blog Posts
    • Promote Your Blog Posts
    • Build on Your Success
  • Write Your Heart-Connected Web Copy
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    • Create Your Client Persona
    • Your Starter Recipe
    • Write Your Customer a Letter
    • Writing Your Web Copy
    • Writing Your Content
  • Your Unique Brand Recipe
    • Orientation
    • Your Unique Gifts, Talents & Passions
    • The Hero’s Story (Mission, Vision, Values)
    • Crafting Your Story
    • Expressing Your Brand: What’s in a Name?
    • Implement (Creating Your Rollout Plan)
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Lesson 4: Module 1 – Outline Your Blog Post

by Story Bistro Courses | Jan 20, 2023 | Writing Your Blog Posts

If you’re not sure how to begin a blog post, the easiest way is to outline a writing structure. You can use the Starter Recipe as a guideline: 1st paragraph: state the problem. 2nd paragraph: talk about why the problem persists. 3rd paragraph: paint a picture of...

Lesson 4: Module 3 – Time to Edit

by Story Bistro Courses | Jan 20, 2023 | Writing Your Blog Posts

My own process for editing requires at least three different run throughs after the first draft. And in between each edit, I make it a point to step away from my desk for at least 20 minutes. The first time through, my focus is about coherence: just look for (and...

Lesson 4: Module 4 – What Makes a Great Title?

by Story Bistro Courses | Jan 20, 2023 | Writing Your Blog Posts

Just as with your email subject lines, the title or headline of your blog posts is equally crucial to getting folks to click a link and read further. And funnily enough, the process is the same: write the title last. And brainstorm at least 10 potential blog post...

Lesson 4: Bonus Video – Blog Smart and Make Every Word Count

by Story Bistro Courses | Jan 14, 2023 | Writing Your Blog Posts

The following video was recorded as part of my Digital Dining Room. We look at a different aspect of your marketing plan (aka storytelling framework) each month. New members are always welcome.  ...

Lesson 4: Module 2 – Fill in Your Outline (The Ugly First Draft)

by Story Bistro Courses | Jan 14, 2023 | Writing Your Blog Posts

“The first draft of anything is shit.” — Ernest Hemingway All writers everywhere struggle at times to get their thoughts down on paper in a way that makes sense. Don’t put undue pressure on yourself by expecting something that looks good right...

Lesson 4: Module 5 – How to Blog When Everything You Write Sucks, Nobody Reads or Comments, and You Feel Like a Failure

by Story Bistro Courses | Dec 24, 2022 | Writing Your Blog Posts

This might surprise you, but not everyone enjoys the process of blogging. Even those who write for a living! I’ve had clients whose main source of income was freelance writing tell me “I hate blogging.” And others who’ve even written and published entire books ask me,...

Writing Your Blog Posts

  • Lesson 4: Module 1 – Outline Your Blog Post
  • Lesson 4: Module 3 – Time to Edit
  • Lesson 4: Module 4 – What Makes a Great Title?
  • Lesson 4: Bonus Video – Blog Smart and Make Every Word Count
  • Lesson 4: Module 2 – Fill in Your Outline (The Ugly First Draft)

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On-demand e-learning is great, but it can only take you so far. If you'd like some one-on-one coaching and feedback, please reach out to me via email. (There's a link at the top of each page.)
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