Before you write a word — whether that’s for your blog, for a newsletter, or for any business-related effort — you need to understand who you’re writing for.
Who is your Ideal Reader? (Usually, this is the same as your Ideal Client)
In this lesson, we’ll do a deep dive and create a detailed description of that reader.
Lesson 2: Module 2 – The Character Sketch
Create a Persona or Character Sketch for your Ideal Customer Just as a novelist will write 3 to 5 pages of back story on each main character before she begins writing, I recommend you write a character sketch for your ideal client. That means, writing about ONE...
Lesson 2: Module 1 – Who is Your Ideal Client?
Think about your Aunt Sally. You care about her, right? So, you don’t knowingly serve her shellfish when she’s allergic. By the same token, any marketing message you try to deliver should also be created around specific knowledge of your prospect. Here’s what I mean:...
Lesson 2: Module 3 – The Starter Recipe
The challenge of crafting every marketing message (copy AND content) you'll ever need has been distilled here into five simple questions. These questions make the task of writing copy and blog posts as easy as baking bread – and tasty, too. Each step in the recipe...