It’s time to get down to business!
Each “static” page of your website will need copy that speaks to your Ideal Client.
In this lesson, we’ll cover each of the basic pages you’ll need:
- Your About Page
- Your Products & Services Page
- Your Home Page
- Your Contact Page
But don’t worry — you’ve already written a love note to your Ideal Client. And each of these pages will pull from that letter (if you didn’t do this yet, go back and review Lesson Three).
First though, let’s decide what you’ll need…
Web Copy: Assignment #7 Where Do They Go Next?
Do Your Visitors Get Lost? Or Have You Pointed the Way? It's happened just the way you imagined. A potential customer has searched for an answer to her question and found YOU. She's clicked the link in the search results that lead directly to your website. (In this...
Web Copy: Assignment #6 Your Home Page
We've tackled the foundational bits of your website (your Contact, About and Products/Services pages), now it's time to work on the design. Why do we tackle design after we've addressed the architecture and the foundational copy? Because it takes this much time to get...
Web Copy: Assignment #5 Your Contact Page
Your Contact page shouldn't be overlooked as a place to add a little pizzaz and personality. After all, if you want to actually SELL something, you want people to contact you, right? Lots of folks who do business online feel like they can hide behind the anonymity of...
Web Copy: Assignment #4 Your Products/Services Page ~ Part 2
Once you know what the benefits are from doing business with you AND you know what your ideal customer is truly worried about (remember: what's their biggest challenge or burning desire?), you are fully equipped to outline your Products/Services page. Depending on how...
Web Copy: Assignment #3 Your Products/Services Page ~ Part 1
What is that you're selling? Most of us are offering either a product or a service; sometimes both. But how are you describing them? Guess what? It's time to nail down the benefits of doing business with you. Here's what you need to do... Assignment: On a piece of...
Web Copy: Assignment #2 Your About Page
Your About Page Your website or blog needs an About page. Surprised? You shouldn't be. If you want to do business online (and make money at it), you're going to have to give people the opportunity to know, like and trust you. And most folks are accustomed now to...
Web Copy: Assignment #1 Your Site’s Architecture
Your Site's Architecture You've already seen how to use the starter ingredients in a live, networking situation (Review Lesson 3). Now let's look at how to serve up these messages in other ways. The whole reason you signed up for this course was so that you could rock...