If you struggle with “picking a niche” or finding your “USP,” this is a great course for you.

If you’re in the midst of branding or re-branding, you’ll also find this material helpful.

The thing that’s true for every solopreneur and new business owner, is that your brand will evolve over time. Especially as you put things out to the world, test them, and see how your audience responds.

In the meantime, it’s really helpful if you can zero in on what makes you unique and how you can incorporate your particular voice and flavor into everything about your business.

This self-guided course will help you get to know yourself on a more intimate level, identify those things that might be useful to use in your marketing, and create a story/plan for how you’ll get all of this out to the world.

You also get the opportunity to ask me questions (via the comments) and get pointed answers to help you truly focus on what works.

The course is divided into 5 main sections — or lessons — and each section contains several assignments.

It should take you approximately 3 to 4 weeks to work your way through the course, assuming you devote at least 3 to 4 hours per week to the task.

Your investment: $97.

Course Content

Lessons Status



Your Unique Gifts, Talents & Passions (Doing the Inventory)


Your WHY: The Hero’s Story (Mission, Vision, Values)


Crafting Your Story (Unique Selling Proposition/Emotional Selling Proposition)


Expressing Your Brand: What's in a Name? (Your Logo, Name and other Identity Pieces)


Implement (Creating Your Rollout Plan)