First watch this video:



One of the first things you might learn in business school is the SWOT Analysis — a way to look at your strengths and weaknesses, opportunities and threats.

It’s a tool that’s been around a long time for good reason: it helps you focus on what your priorities need to be — in both the immediate and short-term.

If you’ve never done a SWOT Analysis before, watch this video for the full explanation.

Then: take 15 minutes and do a SWOT on YOU. Not on your business, but on YOU. Get a blank sheet of paper and divide it up into four quadrants. Don’t think too hard about this, but if you find yourself struggling to finish this exercise, you may want to enlist the help of a close friend or two (only if they promise to be kind AND honest).

You want to capture the personality traits, talents and skills (as well as your weak spots) on this piece of paper.

For the opportunities and threats — think about what’s out there for YOU in the near future. Have you seen or heard anything that you should probably investigate further? This could be with regard to your personal or professional life.

What did you discover about yourself by doing this exercise?