Don’t let this exercise scare you. One thing I’ve learned about mission statements is that they can really be a lot of fun.

Here’s what I want you to keep in mind before we start:

  • Your mission statement doesn’t need to inspire anybody — that’s not what it’s for! So please don’t try to write something inspirational or even cool and hip.
  • Your mission statement will evolve as you do — expect it to change and you will be less attached to crafting something “perfect”

Okay, ready? Let’s go.

Go back to your perfect world scenario and take a look at the vision you had as it relates to the product or service you offer.

Now – write out one sentence (two tops!) about how your business works to fulfill that mission.

Remember my vision? A world where every entrepreneur has the tools and resources they need to effectively communicate who they are and what they do — so they can make boatloads of money doing exactly what they love?

Well, The Word Chef mission is to help very small business owners learn how to market themselves online.

See how that mission statement fulfills the vision? Plus, it’s not fancy at all.

Where I got fancy is with my tagline: Helping you find and share your Secret Sauce with the world.

But that came later.

Many marketing and business experts will tell you to take your time and craft something radiant and inspiring. I’m telling you to let that go. (At least for now.)

Your mission statement doesn’t need to be long — in fact, the shorter it is the better. Why? Because you’ll actually be able to remember it.

Don’t forget, you’ll also have a vision statement and a values statement (two separate pieces where you can use more flowery language). For now – keep it simple.

Share your mission statement with the group.