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  • Blogging for Business 101
    • Welcome and Orientation
    • Who Are You Writing For?
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  • Write Your Heart-Connected Web Copy
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    • Your Starter Recipe
    • Write Your Customer a Letter
    • Writing Your Web Copy
    • Writing Your Content
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    • Orientation
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    • Implement (Creating Your Rollout Plan)
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Content: Assignment #7 Make it Shareable

Content: Assignment #7 Make it Shareable

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

Make it Easy for Your Ideas to Spread Today’s lesson is not just about your copy. It’s about how to get that copy shared and out to the world. One of the biggest mistakes people make with their web content, is not making it easily shareable. You’ve...
Content: Assignment #6 Write a Mouth-Watering Headline

Content: Assignment #6 Write a Mouth-Watering Headline

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

Get Them to Read What’s Next The whole point of writing any sentence is…to get your reader to read the next one! Yep. It’s that simple. (Not necessarily easy, but simple, yes.) Your headline or title is the first thing anyone ever reads. So make sure...
Content: Assignment #5 Format Your Blog Post

Content: Assignment #5 Format Your Blog Post

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

Now for a little formatting. We’re going to make that blog post or article scannable. Remember when I said people don’t read? They really don’t. Unless they decide it’s worth their time. And how do they do that? They scan. First, they read the...
Content: Assignment #3 Write a Second Draft

Content: Assignment #3 Write a Second Draft

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

Let’s take another look at your writing. What’s Your Point? When my son was in high school, he signed up for an advanced English class and quickly found that his writing wasn’t quite up to snuff. His papers were regularly bringing in Cs, where before...
Content: Assignment #4 Inspire Your Reader to Take Action

Content: Assignment #4 Inspire Your Reader to Take Action

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

You may write some fabulous stuff. But if your reader never takes action — never attempts to put your advice into practice — then you’re not going to get very far as an authority. You need your readers to take your advice if you ever want to have...
Content: Assignment #2 Write a First Draft

Content: Assignment #2 Write a First Draft

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

Your first draft will always suck. Most of us have written a thing or two by the time we’re old enough to start our own business. So I’m not going to give you remedial writing lessons. In fact, I’d really like it if you’d forget most of what...
Content: Assignment #1 Brainstorm Topics

Content: Assignment #1 Brainstorm Topics

by Story Bistro Courses | Jul 11, 2017 | Writing Your Content

Your Ideal Client Has Questions…You Have Answers What we’re looking for here are the types of questions that your ideal customer is asking online about what you have to offer. What is she searching for? What terms is she using to find answers? If you are a...

Writing Your Content

  • Content: Assignment #7 Make it Shareable
  • Content: Assignment #6 Write a Mouth-Watering Headline
  • Content: Assignment #5 Format Your Blog Post
  • Content: Assignment #3 Write a Second Draft
  • Content: Assignment #4 Inspire Your Reader to Take Action

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