Make it Easy for Your Ideas to Spread Today’s lesson is not just about your copy. It’s about how to get that copy shared and out to the world. One of the biggest mistakes people make with their web content, is not making it easily shareable. You’ve...
Get Them to Read What’s Next The whole point of writing any sentence is…to get your reader to read the next one! Yep. It’s that simple. (Not necessarily easy, but simple, yes.) Your headline or title is the first thing anyone ever reads. So make sure...
Now for a little formatting. We’re going to make that blog post or article scannable. Remember when I said people don’t read? They really don’t. Unless they decide it’s worth their time. And how do they do that? They scan. First, they read the...
Let’s take another look at your writing. What’s Your Point? When my son was in high school, he signed up for an advanced English class and quickly found that his writing wasn’t quite up to snuff. His papers were regularly bringing in Cs, where before...
You may write some fabulous stuff. But if your reader never takes action — never attempts to put your advice into practice — then you’re not going to get very far as an authority. You need your readers to take your advice if you ever want to have...
Your first draft will always suck. Most of us have written a thing or two by the time we’re old enough to start our own business. So I’m not going to give you remedial writing lessons. In fact, I’d really like it if you’d forget most of what...
Your Ideal Client Has Questions…You Have Answers What we’re looking for here are the types of questions that your ideal customer is asking online about what you have to offer. What is she searching for? What terms is she using to find answers? If you are a...
