Now, think in terms of theme.

If you haven’t yet chosen a name for your business or blog this will be helpful.

If you already have a name, that’s okay. You can keep it (you have my permission).

For now though, choose a theme or metaphor for what you do based on the archetypes, mission, vision and so forth of your story.

My theme is food/cooking and the elements of running a business like a chef. (My archetype is a chef.)

Once you have your theme, go back through your manifesto and re-write each statement from the point of view of your archetype. Stay true to your theme.

As an example, I’ve shared my own manifesto below for you to review.