by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
Now, think in terms of theme. If you haven’t yet chosen a name for your business or blog this will be helpful. If you already have a name, that’s okay. You can keep it (you have my permission). For now though, choose a theme or metaphor for what you do...
by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
Every business needs to stand for something. Your exploration and self-discovery up to this point have all helped you see what it is YOU stand for — as a person, and as a business owner. Now it’s time to write out your manifesto. Start with a blank piece...
by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
The Other Characters in Your Story: Your Nemesis You are a Hero. But in terms of your branding, you aren’t really the hero of the story. Your client is. (More on this later.) You share the stage with other characters, too. One of them is your/their nemesis, or...
by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
As before, write down the places in your own life that correspond to these elements: Refusal of the Return – So why, when all has been achieved, the ambrosia has been drunk, and we have conversed with the gods, why come back to normal life with all its cares and...
by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
Continue doing for this section what you did in part one. What happened in your own life that corresponds with these elements? Write them down in one or two sentences for each item. If you can’t identify anything in your life that matches a particular element,...
by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
One of the most important things to remember about brand storytelling is that you are NOT the hero of the story. Your client is. You are actually the mentor of the story that your business tells. That being said, you DO have your own heroic story. One that we’ll...
by Story Bistro Courses | Jul 11, 2017 | Crafting Your Story
The following video was recorded as part of my DigitalDiningRoom program. We look at a different aspect of your marketing plan (aka storytelling framework) each month. ...
